Category: News
Date published: April 22, 2023

PIB India cluster will visit Hyderabad and Delhi during new trade mission

From the 23rd until the 30th of April, the Dutch public-private partnership HortiRoad2India will visit Hyderabad and Delhi during a trade mission to India. This Partners In Business (PIB) initiative aims to establish the Dutch horticultural industry as a reliable partner for India's growing demand for healthy, fresh produce. The trade mission will focus on the opportunities of the growing market demand for safe and healthy fruits and vegetables within metropoles.

The visit to Hyderabad and Delhi follows an earlier mission to the Indian states of Karnataka and Maharashtra in November 2022, in which promising developments have already emerged. The previous visit resulted in proposals for sustainable projects, recognizing the need for Dutch knowledge and integrated solutions to support India’s changing food production practices.

Desh Ramnath, cluster coordinator PIB HortiRoad2India says: “Dutch technology is able to empower the fresh produce value chain to grow clean, safe, and residue-free produce. We believe that by combining the strengths of the Indian market with Dutch greenhouse technology, we can revolutionize the way fresh produce is grown, delivered and consumed. We look forward to taking this next step in transforming the Indian horticultural ecosystem.”

During the 6-day program the Dutch cluster of turnkey suppliers and specialized companies will meet with investors, project developers, and retailers. An attractive public and private program will be compiled with visits to greenhouse projects and practical training centers. This will be followed by knowledge sessions, in-depth matchmaking sessions and network receptions.

Invitation for knowledge and matchmaking sessions

The Embassy of the Kingdom of the Netherlands invites Indian investors, project developers, entrepreneurs and directors in retail and hospitality to interact with the leading Dutch companies in horticulture. Interested parties are welcome to participate in knowledge and matchmaking sessions on 25th of April 10am onwards at Taj Krishna, Banjara Hills Main Rd, Hyderabad and 27th of April 10am onwards at The Lalit, Fire Brigade Lane, Barakhamba, New Delhi. Please RSVP to coordinating partner Grand Thornton via

Members of the trade fair

The following PIB Cluster members join next week’s mission: Bayer-De Ruiter Seeds, Broekman Logistics, Hoogendoorn Growth Management, Lumiforte, Koppert, Meteor Systems, Priva, Ridder, Van der Hoeven Horticultural Projects, and Viscon Group. The mission will be organized by Dutch Greenhouse Delta, InnovationQuarter, the Netherlands Embassy in India, and Rotterdam Partners.